GSC3402G

Audiences, media, citizens

(ART)

Cathy Greenfield

8 points + 3 hours per week + First semester + Gippsland, distance + Prerequisites: GSC2411 or equivalent or permission + Prohibition: GSC3423

Synopsis: Past and present media policy issues, approaches to media audiences and relations between media and citizenship. Elements in policy formation, implementation and assessment, and the range of media activities to which a /policy0 focus may be appropriate. Past and current debates over audiences and their conception. Ways of describing and analysing technological developments and their likely social, political and economic consequences.

Assessment: Essay one (2750 words): 45% + Essay two (2500words): 45% + Annotated dossier: 10%