GSC2410G

Public relations and mass communications technologies

(ART)

8 points + 3 hours per week + First semester + Gippsland, distance + Prerequisites: GSC1901, GSC1402 or equivalents (business students may substitute GBU1401 for GSC1901 or GSC1402)

Synopsis: Introduction to the theory and practice of public relations. Historical, economic, social, ethical and legal contexts. Roles and functions of public relations and mass communications technologies in an age of rapid social change. International and Australian applications.

Assessment: Essay one (1000 words): 20% + Essay two (2000 words): 30% + Folio project (2500 words): 50%