Postgraduate courses and subjects 2000 - Executive Certificate in Marketing

Executive Certificate in Marketing

Course structure
- Caulfield campus
  - Core subjects
  - Recommended subjects*
- Gippsland campus

Course codes: 1423 (Caulfield); 1833 (Gippsland) · Course directors: Mr David Watson (Caulfield), Dr Yunus Ali (Gippsland) · Offered by distance education at Gippsland campus and in a range of study modes at Caulfield (some specialist electives may be offered at other campuses) · Also offered by Open Learning Australia
The Executive Certificate in Marketing provides an avenue for prospective non-degree-holding mature students with significant experience to obtain or upgrade marketing knowledge and skills at the graduate level.
The course involves one semester of full-time study or two semesters of part-time study at the Caulfield campus; two semesters of part-time study at the Gippsland campus. Admission requirements, credit for work done previously and progression to further studies are as stated for executive certificates under the heading 'The graduate program'.

Course structure

Caulfield campus

The course consists of four subjects:

Core subjects

· MKF9110 Theory and process of buyer behaviour
· MKX9160 Marketing theory and practice

Recommended subjects*

· MKF9120 Marketing research and forecasting
· MKX9261 Marketing communication strategies

* STUDENTS HAVE THE OPTION OF CHOOSING TWO ALTERNATIVE SUBJECTS FROM THE OFFERINGS OF THE DEPARTMENT OF MARKETING OR ONE SUBJECT FROM THE OFFERINGS OF THE DEPARTMENT AND ONE FROM ANY OF MONASH UNIVERSITY'S GRADUATE COURSES PROVIDED THE STUDENT HAS THE APPROPRIATE PREREQUISITES AND THE PERMISSION OF THE COURSE DIRECTOR.

Gippsland campus

The course consists of the following four core subjects:

· MKG9401 Marketing theory and practice
· MKG9402 Buyer behaviour
· MKG9420 Marketing research and forecasting
· MKG9444 Marketing in a foreign environment

Note that MKG9401 and MKG9402 are prerequisites for MKG9420 and MKG9444.
Admission requirements, credit for work done previously and progression to further studies are as stated for executive certificates under the heading 'The graduate program'. Prospective students are directed to the entry for the Graduate Certificate in Marketing for all other details.