Postgraduate courses and subjects 2000 - Executive Certificate in Direct Marketing

Executive Certificate in Direct Marketing

General information
Course structure

General information

Course code: 1696 · Caulfield campus · Course director: Ms Irene Powell
Admission requirements, credit for work done previously and progression to further studies are as stated for executive certificates under the heading 'The graduate program'.

Course structure

The course is a one-year, part-time, fee-paying program suitable for experienced managers with at least six years relevant industry experience. Employers are encouraged to sponsor their managers to undertake this program.
The course consists of four core subjects:

· MKX9701 Direct marketing
· BTX9890 Ethics, privacy and legislation in direct marketing
· MKX9261 Marketing communication strategies
· MKF9110 Theory and process of buyer behaviour