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Tourism
currently employs around 10 per cent of the workforce and is both the world's,
and Australia's, fastest growing industry, with more than eight million
international visitors forecast to arrive in Australia by the year 2008.
Some of the key issues that the Graduate Tourism Program addresses include the
following. Where will this tourism growth come from and where will it occur in
Australia? Are we attracting the right mix of tourists from Asia, Europe and
the Americas? What segments of the market offer the greatest growth prospects?
What are the developmental and planning issues associated with managing this
growth? What role does 'Australian culture' play in the industry? What is the
role of the government in managing the industry? Are we marketing Australia
effectively, both domestically and internationally? What are the associated
impacts of tourism on the environment? What is the role of special events such
as the Olympics and the Grand Prix in tourism development? How will new
technologies such as the Internet impact on the industry? And how do tourists
access the culture of Australia?
The key strength of the Graduate Tourism Program lies in its multidisciplinary
nature and its ability to critically evaluate the industry from various
perspectives. Academically, the program encompasses the areas of Australian
culture and society, marketing and international marketing, cross-cultural
analysis, cultural tourism, museum and heritage studies, environmental tourism,
development and planning issues, special events, communications and technology,
and independent tourism. All courses within the Graduate Tourism Program are
designed for students who wish to work in the management sector of the industry.
Course
code: 0017 · Course fees: Local students - HECS; international students -
$A12,000 pa · Coordinator: Jeff Jarvis
The MA in Tourism by coursework and research seeks to develop a strategic
understanding of how the industry operates and is designed for those students
who desire to undertake some original research in close association with the
industry. Students are encouraged to conduct research internationally with
universities which have exchange agreements with Monash. For more information,
consult the web page at http:// www.monash.edu.au /ncas/tourism/tourism.htm
The MA in Tourism by coursework and research would usually be undertaken on a
full-time basis over one and a half years or part-time for three years.
The MA in tourism by coursework and research is open to students who hold an honours degree in tourism (H2A or above) or a cognate discipline. At the recommendation of the course coordinator and the director of NCAS and with the approval of the faculty, students with exceptionally good results (distinction average or above) in their graduate diploma, including proven research experience at distinction level, may be admitted into the MA by coursework/ research combined.
Candidates must complete the following compulsory subject and choose a functional subject.
Students who have already completed ATM4090 must choose instead a 12-point elective subject.
Students must complete a 25,000 to 35,000-word 66 per cent thesis.
Course
code: 0017 · Course fees: Local students - HECS; international students -
$A12,000 pa · Coordinator: Jeff Jarvis
The MA in Tourism by coursework seeks to develop a strategic understanding of
how the industry operates. The course is aimed at people who already have an
undergraduate degree in tourism or a cognate discipline, and those students who
want to continue on from the graduate diploma. The MA in Tourism by coursework
would usually be undertaken on a full-time basis over one year or part-time for
two years.
The MA in Tourism by coursework is open to candidates who hold: a Graduate Diploma of Arts (Tourism) with a credit average; a recognised honours degree at a minimum H2B level; or a bachelors degree with a credit average plus a minimum three years professional industry experience at senior level (such candidates must provide two references, a detailed resume and a statement of up to 1000 words in support of their application).
Upon successful completion of the MA in Tourism by coursework, students should have an understanding of the key strategic issues in the field of tourism; knowledge of the components of the Australian tourism industry and an appreciation of its development; demonstrated the ability to develop sustained argument and to arrive at conclusions based on supported research; the ability to read widely and independently in their chosen area of specialisation; and the ability to present their arguments cogently both orally and in written form.
Note: Whereas most of the subjects in the Faculty of Arts are in HECS band 1, subjects from other faculties may be in band 2 or 3. Note that all language and business subjects are individually worth six points, therefore students normally take two of these subjects in order to make a total 48 points for the course. Students cannot undertake more than 12 points of language subjects.
Such students must complete the core subject, at least one functional subject, and electives to a total of 48 points. If ATD4090 (Applied industry research) has already been completed as part of the graduate diploma, students choose at least two functional subjects.
* OFFERED BY THE FACULTY
OF BUSINESS AND ECONOMICS.
* OFFERED SUBJECT TO APPROVAL.
Such students must complete four compulsory subjects to a total of 48 points.
Course
code: 0114 · Course fees: Local students - HECS; international students -
$A12,000 pa · Coordinator: Jeff Jarvis
The Graduate Diploma of Arts (Tourism) is a broad-based, multidisciplinary
program specifically designed to equip students with the skills required by the
tourism industry. Areas of specialty in the program include international
marketing, heritage and culture, environmental studies, language and
cross-cultural studies, regional studies, and communications. The course is
usually completed with one year full-time or two years part-time study. Because
of the structure of the course, there is no mid-year intake to this program.
Entry into the diploma is open to candidates who hold a good pass degree in any discipline, preferably with a credit average. Candidates who do not have a degree are advised to apply for the Faculty Certificate in Tourism. Candidates who achieve grades of credit average or above in the Faculty Certificate in Tourism may apply for entry into the Graduate Diploma of Arts (Tourism) and obtain a maximum of 24 points credit.
Students
are required to take six subjects totalling 48 points.
Note that whereas most of the subjects in the Faculty of Arts are in HECS Band
1, subjects from other faculties may be in band 2 or 3.
Students must complete the following three core subjects:
Students must complete at least two of the following functional subjects:
Students may choose their remaining subject from the list of functional subjects, or from the following list of suggested elective subjects.
Language subjects are available at beginners, intermediate and advanced levels and are usually full-year subjects. Languages available include Cambodian, Chinese, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malaysian, Spanish, Thai and Vietnamese. A maximum of 12 points of language subjects may be taken.
Students are encouraged to undertake part of their studies overseas in order to broaden their understanding of the international market. Students pay only their Monash tuition costs and student amenities fees. Additionally, students who are accepted will qualify for a scholarship from the Monash Study Abroad office to help with their travel expenses. The exchanges are specifically designed for those students who have a particular interest in international marketing but are available to all students. Exchanges are available with the following universities: Uppsala University (Sweden), University of North London (UK), New York University (USA) (under negotiation), Simon Fraser University (Canada), Copenhagen Business School (Denmark). Approval must be obtained from the faculty well before departure.
Program
code: 2054 · Program fees: Local students (FT) - $A3300; not available to
international students · Coordinator: Jeff Jarvis
This program offers suitably experienced people the opportunity to further
develop and upgrade their skills and expertise in the field of tourism, and to
familiarise themselves with contemporary debates and developments in this
field. The faculty certificate also provides a means for those with extensive
industry experience who may not have a tertiary qualification to enter the
graduate program in tourism at an appropriate level. In particular, the program
will introduce students to the tourism industry in Australia today, to some of
the key cultural issues in the field and to the changing international
framework within which the industry operates. The faculty certificate would
usually be undertaken on a part-time basis over one year, however at the
discretion of the director it may also be taken on a full-time basis in the
first semester of each year. Candidates who obtain grades of at least credit
average may apply for entry to the Graduate Diploma of Arts (Tourism) and, if
accepted, will be granted a maximum of 24 points credit.
Candidates with a bachelors degree are eligible for admission. Candidates without tertiary qualifications who seek admission to the faculty certificate should have the following:
The program requires the completion of three eight-point subjects to the value of 24 points. Students must complete two compulsory subjects:
and either AUS4010.08 (Society and culture of twentieth-century Australia) or one other appropriate fourth-year subject with the approval of the program coordinator.
wwwdev@monash.edu.au
Thu May 25 16:53:16 EST 2000