wwwdev@monash.edu.au
December 10 1999
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(ART)
Jeff Jarvis
8 points + 3-hour seminar per week + Second semester + Clayton + Prerequisites: ATD4010
Synopsis: An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia0s international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.
Assessment: Major assignment (4000 words): 45% + Class participation: 15% + Examination (2 hours): 40%
wwwdev@monash.edu.au
December 10 1999