ATD4090

Applied industry research

(ART)

Jeff Jarvis

8 points + 2-hour seminar per week + First or second semester + Clayton, City

Synopsis: The role of research in the tourism industry. The existing base of secondary information, including publications such as The International Visitor Survey and the Domestic Tourism Monitor, and how they can be used in the industry. The methodology for designing quantitative and qualitative studies and how the results can be interpreted statistically and graphically.

Assessment: Analytical assignment/take home exam (2000 words): 30% + Group research report (4000 words): 50% + Research presentation: 10% + Class participation: 10%