MKG9540

Tourism management B

Dr Yvette Reisinger

6 points · Distance, approximately 12 hours per week · Second semester · Gippsland · Prerequisite: Graduate Certificate of Business (Tourism Operations) or equivalent

Synopsis As for MKG3540.

Assessment Assignments (5000 words): 50% · Examination (3 hours): 50%

Prescribed texts

Heath E and Wall G Marketing tourist destinations: A strategic planning approach Wiley, 1992
Middleton V T C Marketing in travel and tourism Heinemann, 1988

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