MKF3441

International retailing

Mr Michael Morrison

6 points · First semester · Distance education only · Prerequisites: MKX1120, MKF2500

Objectives On completion of this subject students should be able firstly, to describe the nature and character of retailing around the world and secondly, the trends and developments in the fast growing internationalisation of the retail industry.

Synopsis Developments in the internationalisation of the retail industry worldwide.

Assessment Written assessment (6500 words): 65% · Examination (2 hours): 35%

Prescribed Texts

McGoldrick P International retailing: Trends and strategies Pitman, 1995

Back to the 1999 Business and Economics Handbook