MKB3443

Export marketing

Dr Yunus Ali

6 points · One 2-hour lecture and one 1-hour tutorial per week · Berwick · Prerequisite: MKB1402

Objectives The objective of this advanced level subject is to build on knowledge gained in previous studies to develop a framework for export marketing.

Synopsis Role of government, methods of exporting, basis of export sales, export documentation, finance of exports, methods of payment, export finance transactions, foreign exchange transactions, export finance insurance corporation, modes of international transport, quoting for export, marine insurance, legal aspects, case study analysis.

Assessment Two written assignments (4000 words): 35% · Examination (3 hours): 50% · Tutorial: 10% · Written report: 5% · Students must obtain a satisfactory result in all areas of assessment.

Prescribed texts

Walker A G International trade procedures and management Butterworth-Heinemann, 1995

Back to the 1999 Business and Economics Handbook