PUB5004

New publishing media

Joanne Jacobs and Nick Walker

8 or 12 points -One 2-hour seminar per week -First semester -Clayton

Objectives This subject should provide students with an understanding of the new media environment, and particularly of the convergence of publishing and information technologies at the levels of media form, corporate structure and government regulation. An overview of new production and distribution technologies, particularly those concerned with multimedia and Internet based production and distribution will be given and students will be provided with an understanding of legal, regulatory and commercial issues surrounding new media. Students at this level will be expected to develop a sophisticated understanding of new media forms and processes appropriate to the publishing industries.

Synopsis As for PUB4004.

Assessment (8 points) Practical exercises including a field exercise report (1000 words): 40% -Review paper (3000 words): 40% -Examination (one hour): 20%
Assessment (12 points) Practical exercises including a field exercise report (1000 words): 20% -Review paper (3000 words): 40% -Project evaluation of multimedia product (2,500 words): 20% -Examination (one hour): 20%

Preliminary reading

As for PUB4004.

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