Jeff Jarvis
8 or 12 points -One 2-hour seminar per week -First and second semester -Clayton/City
Objectives Students who successfully complete this subject will have an understanding of various tourism secondary data sources; a broad overview of primary research techniques; interpretation of tourism data; survey questionnaire design; utilising various research methodologies to fit the study; SPSS statistical computer package; representing data visually. Upon completion of this subject students will be familiar with the processes involved in designing a research study to fit the needs of an industry partner.
Synopsis as for ATD4090
Assessment (8 points) Analytical assignment/take home
exam (2000 words): 30% -Group research report (4000 words): 50% -Research
presentation: 10% -Class participation: 10%
Assessment (12 points) Analytical assignment/take home exam (2000
words): 30% -group research report (6000 words): 50% -Research presentation:
10% -Class participation: 10%