Business and Economics Handbook, 1998: Monash University, Australia

Marketing specialisation

Objectives for a minor in marketing
Subjects taught by the department

Objectives for a minor in marketing

The study of marketing provides students with an understanding of the role of marketing in contemporary organisations within a domestic and international context. Analytical and conceptual skills are emphasised providing students with a structured approach to marketing problem solving and decision making.

Subjects taught by the department

Marketing subjects taught on the Clayton campus are:

MKC2110 Buyer behaviour in marketing
MKC2130 Marketing decision support systems
MKC2200 Principles of marketing
MKC2210 Marketing management
MKC3120 Marketing implementation
MKC3130 Strategic issues in marketing
MKC3220 International marketing
ETC2500/MKC2500 Marketing research analysis
ETC3500/MKC3500 Survey data analysis

MKC2200 (Principles of marketing) is a foundation subject emphasising the theory and conceptual aspects of marketing. It is a prerequisite subject for MKC2210 (Marketing management) which emphasises the management of the marketing process, particularly the development of effective marketing plans and strategies. MKC2200 is also a prerequisite for MKC3220 (International marketing) which provides students with a framework for understanding the role of marketing in the international/global marketplace.

It is highly recommended that students wishing to further their studies in marketing should take MGC3230 (Services management and marketing) and ETC2420 (Survey methods and managerial statistics).