MGC3230

Services management and marketing

Ms Linda McGuire

6 points
* Two 1-hour lectures per week and one 1-hour tutorial per week
* First semester
* Clayton
* Prerequisite: MKC2200

Objectives On completion of this course students should have an indepth understanding of marketing management in service organisations; understand the concepts, theories, tools and techniques for developing strategies for service products; be able to apply these theories and techniques to analyse strategy for services in contemporary Australian and international organisations; be able to evaluate influences on services strategy and to identify appropriate actions to improve performance; be able to present the results of case analysis both orally and in a written report.

Synopsis This course examines strategy for service products, a framework for evaluation and applied to analysis of Australian and international service organisations.

Assessment Group assignment (3000 words): 40%
* Examination (2 hours): 60%

Prescribed texts

To be advised