Graduate Certificate in Marketing - GradCertMktg

• General
• Course objectives
• Admission requirements
• Fees
• Duration
• Mode of offering
• Credit for work done previously
• Course structure

General

Course code: BCMK

Course director: Dr Yunis Ali

The Graduate Certificate in Marketing is designed specifically for experienced managers and administrators who currently hold a university degree and wish to upgrade their skills and knowledge in marketing at a graduate level.

Course objectives

On completion of this course, students should:

• have an understanding of the theoretical principles upon which the practice of marketing is based and be able to apply these principles in analysing a range of marketing and strategic marketing and management problems;
• be familiar with the applied and analytical tools used by marketers and apply these to the formulation of alternative marketing actions through critical analysis;
• develop an understanding of specialist areas of marketing, appropriate to the student's needs, and how marketing decisions will impact on those areas as well as being able to identify marketing decisions most appropriate for a particular situation; and
• demonstrate an understanding of current marketing issues and the ongoing evolution of marketing in the business environment.

Admission requirements

Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus a minimum of three years relevant employment experience.

Applicants without a first degree who have a minimum of six years appropriate employment experience should refer to the section on executive certificates.

Fees

This is a fee-paying course. Candidates should consult the School of Business and Electronic Commerce as to the 1998 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Certificate in Marketing is normally completed in two semesters of part-time study.

Mode of offering

This course is offered by distance education from the School of Business and Electronic Commerce.

Credit for work done previously

Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Please refer to the course director for further details.

Course structure

The course consists of the following four core subjects:

• MKG9401 Marketing theory and practice
• MKG9402 Buyer behaviour
• MKG9420 Marketing research and forecasting
• MKG9444 Marketing in foreign environments