Graduate Diploma in Marketing - GradDipMktg

• General
• Course objectives
• Admission requirements
• Fees
• Duration
• Mode of offering
• Credit for work done previously
• Course structure
  • Core subjects
  • Elective subjects
• Progression to further studies

General

Course code: 1000

Course director: Mr Ian Walker

The aim of this course is to provide candidates, from a range of business and non-business backgrounds, with an in depth understanding of marketing and marketing management. The course involves an examination of the marketing function and recognition of the various marketing decision tools available so as to develop marketing, management, analytical and decision-making skills.

The course is designed principally for graduates who have undertaken tertiary-level study in a discipline other than marketing.

Course objectives

On completion of the course students should:

• have a theoretical and applied understanding of marketing and its application in business and non-business environments;
• have an understanding of marketing management theory and associated analytical techniques and decision-making skills;
• be able to understand and interpret major financial and management reports;
• be able to identify marketing management problems and apply marketing concepts, theories and techniques to the management of those problems.

Admission requirements

Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus at least three years relevant employment experience, or an executive certificate from this faculty with an average grade of credit or above.

Fees

This is a fee-paying course. Candidates should consult the Department of Marketing as to the 1998 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Diploma in Marketing is normally completed in two semesters of full-time study or four semesters of part-time study.

Mode of offering

Classes are offered on-campus in a range of study modes at the Caulfield campus. The course is also offered by Open Learning Australia.

Credit for work done previously

Candidates may be eligible for a maximum of four credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Please refer to the course director for further details.

Course structure

The course consists of seven core subjects and one elective subject.

Core subjects

• MKX9160 Marketing theory and practice
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research and forecasting
• AFF9800 Marketing financial control
• MKX9261 Marketing communication strategies
• MKF9361 Marketing decision systems
• MKX5251 Case studies in strategy

Elective subjects

One of the following electives:

• MKF5271 Product management and planning
• MKF5391 Sales management
• MKF9810 Management of retail enterprises
• MKF5630 Services marketing
• MKF4331 Advanced marketing research analysis
• MKF5260 International marketing
• MKF5381 Business marketing
• MKX9660 Relationship marketing and service quality management
• MKF9830 International retailing

An additional course requirement is that candidates who have not successfully completed a tertiary level statistics subject, must enrol in and successfully complete, the `Statistics for marketers' bridging course offered by the Department of Marketing or equivalent. This additional subject is normally attempted at the end of first semester, prior to the commencement of second semester. Furthermore all candidates may be required to sit for a preliminary statistics test to determine their current level of statistical knowledge.

Progression to further studies

Students who successfully complete the Graduate Diploma in Marketing with an average grade of credit or above may apply for admission to the Master of Business (Marketing).