Executive Certificate in Marketing
Course code: 1423
Caulfield campus
Course director: Mr Ian Walker
Gippsland campus
Course director: Dr Yunus Ali
The Executive Certificate in Marketing provides an avenue for prospective
non-degree holding mature students, with significant experience, to obtain or
upgrade marketing knowledge and skills at the graduate level. This course
provides an integrated, graduate level introductory course in marketing and is
offered on-campus, by distance education and by Open Learning Australia by the
Department of Marketing.
On completion, successful candidates should:
- have an understanding of the theoretical principles upon which the
practice of marketing is based and be able to apply these principles in
analysing a range of marketing, strategic marketing and management problems.
- be familiar with the applied and analytical tools used by marketers and
apply these to the formulation of alternative marketing actions through
critical analysis.
- develop an understanding of specialist areas of marketing, appropriate to
the student's needs, and how marketing decisions will impact on those areas as
well as being able to identify marketing decisions most appropriate for a
particular situation.
- demonstrate an understanding of current marketing issues and the ongoing
evolution of marketing in the business environment
As previously stated.
As previously stated.
This course is offered by distance education at the Gippsland campus,
on-campus at the Caulfield campus, and by Open Learning Australia.
One semester of full-time study or two semesters of part-time study at
the Caulfield campus. Two semesters of part-time study at the Gippsland campus.
The course consists of two core subjects and two elective subjects:
- MKX9160 Marketing theory and practice
- MKF9110 Theory and process of buyer behaviour (offered subject to
university approval)
Plus two elective subjects from:
- MKF9120 Marketing research and forecasting
- AFF9800 Marketing financial control
- MKF9361 Marketing decision systems
- MKX9261 Marketing communication strategies
- MKX5251 Case studies in strategy
Or one (1) subject from the above
list and one (1) from the elective list below:
- MKF5271 Product management and planning
- MKF5391 Sales management
- MKF9810 Management of retail enterprises
- MKF5630 Services marketing
- MKF4331 Advanced marketing research analysis
- MKF5260 International marketing
- MKF5381 Business marketing
- MKX9660 Relationship marketing and service quality management
- MKF9830 International retailing
- MKF9820 Issues in retail technology
Or another subject from
any of Monash University's graduate courses with the approval of the course
director.
The course consists of the following four core subjects:
- MKG9401 Marketing theory and practice
- MKG9402 Buyer behaviour
- MKG9420 Marketing research and forecasting
- MKG9444 Marketing in a foreign environment
As previously stated.