TBX9890

Ethics, privacy and legislation in direct marketing

Professor Greg Tucker and Mr Brendan Sweeney

6 points
* One 6-day week module plus 2x1.5 days
* Second semester
* Peninsula (week module) and Caulfield (2x1.5 days)

Objectives On completion of this subject students should be able to understand the law and regulations affecting direct marketing; appreciate privacy concerns in the light of current and potential legislation; assess corporate practice relevant to ethics, privacy and the law; suggest appropriate corrective action; identify strategies relevant to direct marketing compatible with law and ethics.

Synopsis Topics include law and regulations relevant to contract, delivery, advertising and credit and distribution; privacy law and ethics; ethics; self-regulation; corporate compliance; law ethics and privacy relating to information exchange.

Assessment Journal (research and recommendation) (3000 words): 30%
* Problem competition (3000 words plus oral presentation): 40%
* Examination (2 hours): 30%

Prescribed texts

Boanright J R Ethics and conduct of business Prentice-Hall, 1993
Tucker G Information privacy law in Australia Longman Cheshire, 1992