MKP9610

Distribution channels and logistics

Mr G Peter Dapiran

6 points
* One-week module
* Second semester
* Peninsula

Objectives At the end of the subject participants should be able to explain the strategic and operational perspectives of logistics; describe the elements of the logistics mix and explain the trade offs between these elements; explain the relationship between marketing and logistics; develop a customer service policy; design a channel of distribution; explain the use of the concept of power in distribution channels; measure the performance of distribution channels; explain the role of supply management in the integrated logistics concept.

Synopsis Topics include supply chains and logistics; strategic and operational perspectives of logistics; trade offs and total system approach; channel structure; channel function; channel design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems, franchising; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; the order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Assessment Individual site report: 10%
* Group case study presentation: 10%
* Individual major assignment 40%
* Class test: 40%