MKP9331

Agribusiness planning

Not offered in 1998

Dr Lawrie Dooley

6 points
* One week block
* Second semester
* Peninsula
* Prerequisite: MKP9770

Objectives On completion of this subject, students should be aware of the nature and benefits of planning; have a detailed knowledge of alternative types of business plans; be able to research and prepare strategic and marketing plans; be aware of the issues involved in the implementation of plans and monitoring of the implementation process; write and present plans in a form acceptable to business clients.

Synopsis Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.

Assessment Case studies: 25%
* Seminar presentation: 25%
* Assignment: (5000 words): 50%