Published by Monash University, Australia
Maintained by wwwdev@monash.edu.au
Approved by L Macdonald, Faculty of Business and Economics
Copyright © Monash University 1997 - All Rights Reserved - Caution
Lecturer to be advised
6 points
* Distance, approximately 12 hours per week
* Second semester
* Gippsland
* Prerequisite: Graduate Certificate
of Business (Tourism Operations) or equivalent
Synopsis As for MKG3540.
Assessment Assignments (2000 words): 50%
*
Examination (3 hours): 50%
Prescribed texts
Heath E and Wall G Marketing tourist destinations: A
strategic planning approach Wiley, 1992
Middleton V T C Marketing in travel and tourism Heinemann, 1988
Published by Monash University, Australia
Maintained by wwwdev@monash.edu.au
Approved by L Macdonald, Faculty of Business and Economics
Copyright © Monash University 1997 - All Rights Reserved -
Caution