MKG3444

International marketing

Mr Amos Owen Thomas

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* Distance, approximately 12 hours per week
* First semester
* Gippsland
* Singapore, first semester
* Prerequisite: MKG1402

Objectives The objective of this subject is to develop understanding of the global marketing environment. Students will learn to assess alternative entry strategies and develop marketing plans appropriate to a dynamic international marketplace.

Synopsis The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment (on campus) Assignment (3000 words): 30%
* Case study presentations: 10%
* Tutorials: 10%
* Examination (3 hours): 50%
* Students must obtain a satisfactory result in all areas of assessment.
Assessment (distance)Assignment one (2000 words): 20%
* Assignment two (3000 words): 30%
* Examination (3 hours): 50%
* Students must obtain a satisfactory result in all areas of assessment.

Prescribed texts

Terpstra V and Sarathy P International marketing 7th edn, Dryden, 1997