MKF9541

Field project

Not offered in 1998

Ms Susan Manson

6 points
* No formal classes
* First semester
* Caulfield
* Prerequisite: MKF9521

Objectives On completion of this subject students should be able to demonstrate the ability to conduct a detailed analysis of a relevant issue in international marketing.

Synopsis Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.

Assessment Assignment (9000 words) 90%
* Study proposal: 10%