MKF9441

Marketing in foreign environments

Mr David Watson

6 points
* Semester and/or block mode
* Caulfield
* Prerequisite: MKX9160

Objectives On completion of this subject students will be able to identify and evaluate and operationalise international marketing opportunities.

Synopsis Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure. Case work will be used where appropriate.

Assessment Seminar paper (2000 words): 20%
* Major project (3500 words): 35%
* Participation 10%
* Examination (2 hours): 35%