MKF5120

Retail and wholesale logistics

Lecturer to be advised

6 points
* 12 hours
* First semester
* Distance education
* Caulfield
* Prerequisites: MKX9160, MKF9810

Objectives At the completion of the subject the students will be able to articulate the strategic and operational role of logistics in the retail/wholesale marketing mix, appraise the issues facing the management of the logistics function in a retail/wholesale business and examine current methodologies applied to the management of retail and wholesale logistics challenges.

Synopsis This subject provides a conceptual framework for the analysis of the strategic role of retail and wholesale logistics in the achievement of retail business objectives.

Assessment Case studies (3000 words): 20%
* Major project (4000 words): 30%
* Examination (2 hours): 50%

Prescribed texts

To be advised