MKF4061

Financial product development and marketing

Not offered in 1998

Ms Janine Hendry

6 points
* One 3-hour class per week
* First and second semester
* Caulfield

Objectives On completion of this subject students will be able to develop financial products and effectively apply marketing strategies to these products.

Synopsis To develop an understanding of the theory and concepts that apply in the marketing function of a financial institution and practical applications of the relevant concepts within the financial sector.

Assessment Assignment and coursework (5000 words): 50%
* Examination (3 hours): 50%