MKF3631

Marketing internship

Ms Irene Powell

6 points
* No formal classes
* First and second semester
* Host company, Caulfield
* Prerequisite: as appropriate for the area of internship

Objectives On completion of this subject students should have gained work experience on a marketing project for an organisation; be able to formulate a marketing report; be able to communicate the results of the project to the organisation.

Synopsis The objective of an internship is to give students first-hand experience in working in business in the marketing speciality in which they expect to be employed on graduation and to integrate theory with practice. Separate internship programs are drawn up for each student.

Assessment Assessment will be individually negotiated, taking into account the needs and requirements of the student, organisation and supervisory staff.