MKF3001

Special studies subject

Mr Tim Lyons

6 points
* No formal classes
* First and second semester
* Caulfield
* Prerequisite: completion of the first two years of the Bachelor of Business degree

Objectives On completion of this subject students should be able to conduct a market analysis, including a literature review, for a selected organisation; summarise the findings of a market analysis; communicate a formal marketing report of the findings to the organisation; defend the market analysis and recommendations reported.

Synopsis Students will need to find a research area for individual investigation under the supervision of an appropriate member of staff. Proposals to undertake a special studies subject should be prepared at least six weeks before the start of the semester, in order for the student to arrange a supervisor and finalise a viable study program (with a written contract detailing performance requirements and assessment methods). A literature review and a substantial report are normally required for formal assessment and an oral examination will also be requested. Information on staff members' interests in particular areas of marketing can be obtained from the Department of Marketing administration office.

Assessment Written report and oral presentation as determined by supervisor (10,000 words): 100%