MKB3540

Tourism management processes

Dr Yvette Reisinger

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* Berwick
* Second semester
* Prerequisite: MGB1501

Objectives The primary objective of this subject is to extend the knowledge gained in previous tourism management subjects and demonstrate how it can be applied to the management of tourist destination regions and the coordination of tourism provisions therein. It aims to cultivate appropriate attitudes with respect to the sustainability - economic, social and environmental - of a region's tourism resources and activities.

Synopsis Destination area organisations, destination area development, management for sustainability, the socio-cultural environment; the natural environment economic sustainability, marketing planning, tourism and the community.

Assessment Essay (2000 words): 50%
* Examination (3 hours): 50%

Prescribed texts

Heath E and Wall G Marketing tourist destinations: A strategic planning approach Wiley, 1992
Middleton V T C Marketing in travel and tourism Heinemann, 1988