MKB3444

International marketing

Mr Amos Owen Thomas

6 points
* One 3-hour class per week
* Second semester
* Berwick
* Prerequisite: MKB1402

Objectives On completion of the subject students should be able to understand the global marketing environment, assess alternative entry strategies, and develop appropriate marketing plan to suit the dynamic international marketplace.

Synopsis The subject covers environmental factors affecting marketing activities in foreign markets, the field of international marketing, research for marketing in a foreign environment, entry strategies, marketing mix for foreign markets; planning, implementation and controlling marketing strategies in foreign markets.

Assessment First assignment (2000 words): 20%
* Second assignment (3000 words): 30%
* Examination (3 hours): 50%
* Students must obtain a satisfactory result in all areas of assessment.

Recommended texts

Terpstra V and Sarathy International marketing Dryden, 7th edn, 1997