MGF5430

Business research methods

Associate Professor Alan Simon

6 points
* One 3-hour class per week
* Second semester
* Caulfield

Objectives On completion of this subject students should demonstrate a detailed understanding of the issues underlying the conducting of rigorous, theoretically correct and practically relevant, business related research.

Synopsis Design of research proposals; the collection of qualitative and quantitative data using a variety of research techniques; applying statistical techniques to the analysis of quantitative data; probability and non-probability sampling designs and ethical issues in business research.

Assessment Two written assignments (up to 4000 words each): 35%
* End-of-semester test: 15%
* Examination: (3 hours): 50%

Recommended texts

Zikmund W G Business research methods Dryden, 1997