MKB2601

Destination marketing

Dr Yvette Reisinger

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* Second semester
* Berwick
* Prerequisites: MKB1600

Objectives On completion of this subject students should be able to undertake a destination audit, develop a marketing plan for a destination, develop a promotional plan for a destination, know how to manage a destination effectively and control destination image.

Synopsis The development and implementation of marketing strategy, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for destinations.

Assessment Major assignment (3000 words) syndicate: 30%
* Minor assignment (2000 words): 20%
* Examination (2 hours): 50%
* The examination must be passed in order to pass the subject.