PUB5004

New convergent media

Joanne Jacobs and Nick Walker

8 or 12 points
* One 2-hour seminar per week
* Second semester
* City

Objectives This subject should provide students with an understanding of the new media environment, and particularly of the convergence of publishing and information technologies at the levels of media form, corporate structure and government regulation. An overview of new production and distribution technologies, particularly those concerned with multimedia and Internet based production and distribution will be given and students will be provided with an understanding of legal, regulatory and commercial issues surrounding new media.

Synopsisas for PUB4004

Assessment (8 points) Practical exercises including a field exercise report (1000 words): 40%
* Review paper (3000 words): 40%
* Examination (one hour): 20%
Assessment (12 points) Practical exercises including a field exercise report (1000 words): 20%
* Review paper (3000 words): 40%
* Project evaluation of multimedia product (2,500 words): 20%
* Examination (one hour): 20%

Preliminary reading

As for PUB4004