ATM5090

Applied industry research

Jeff Jarvis and Phil Harman

8 or 12 points
* One 2-hour seminar per week
* First and second semester
* Clayton/City

Objectives Students who successfully complete this subject will have an understanding of various tourism secondary data sources; a broad overview of primary research techniques; interpretation of tourism data; survey questionnaire design; utilising various research methodologies to fit the study; SPSS statistical computer package; representing data visually. Upon completion of this subject students will be familiar with the processes involved in designing a research study to fit the needs of an industry partner.

Synopsis as for ATD4090

Assessment (8 points) Analytical assignment/take home exam (2000 words): 30%
* Group research report (4000 words): 50%
*Research presentation: 10%
* Class participation: 10%
Assessment (12 points) Analytical assignment/take home exam (2000 words): 30%
* group research report (6000 words): 50%
* Research presentation: 10%
* Class participation: 10%