ATM5000

Strategic tourism

Offered subject to approval

Jeff Jarvis

8 or 12 points
* One 2-hour seminar per week
* Second semester
* Clayton

Objectives This subject is designed to encourage critical analysis of the tourism industry in terms of potential positive and negative impacts; encourage an understanding of key concepts of strategic management and the strategic framework in which the industry operates; facilitate students to independently undertake a research study on an area of the tourism industry; develop research and presentation skills.

Synopsis This subject provides the students with an initial understanding of strategic management issues. It views the industry from a strategic perspective where the key structural components of Australia's tourism industry are reviewed and critically analysed on a macro scale, while attention is also paid to the emergence of visible trends that could impact on the future of the industry as a whole. Key areas of discussion include strategic management concepts and their suitability to the tourism industry; the strategic role and activities of government authorities; a review of the tourism industry in each region of Australia, identifying the strengths, weaknesses, opportunities and threats faced by each state; a review of the alterations to international and domestic visitation patterns; an assessment of the impact of strategic shifts in the international environment in which the industry operates; analysis of the emergence and development of specific market segments.

Assessment (8 points) Research assignment (6000 words): 70%
* Class presentation: 15%
* Class participation: 15%
Assessment (12 points) Research assignment (8000 words): 70%
* Class presentation: 15%
* Class participation: 15%