PPR4105

Introduction to marketing for design

3 points
* 6 hours per week including one 1-hour lecture, one 1-hour tutorial and 4 independent study hours per week
* First semester
* Caulfield
* Prerequisites: PPR2201 or PPR2110

Objectives On successful completion of this subject, students should be able to understand the basics of micro-economic theory with particular reference to the design industries; understand the basics of key aspects of marketing that relate to commercial objectives for marketing new products and the marketing of design practices; conceive basic marketing strategies for new products or services.

Synopsis Introduction at a basic level to micro-economic theory. Issues of supply and demand, consumer behaviour and decision making, the structure of markets, pricing in markets, principles and methods of market research, basic statistical analysis of research results, branding, advertising, life cycle and marketing strategies. The subject will be given in the context of the design industries.

Assessment Assignment: 100%

Prescribed texts

To be advised