3 points
* 6 hours per week, including 2 taught hours
and 4 independent study hours
* Semester TBA
* Caulfield
*
Prerequisites: PPR2110
* Corequisites: None
* Elective
Objectives On successful completion of this subject, students should be able to undertake a business plan for a proposed new product or service; identify the issues and data that must be collected for the development of business plans; undertake sensitivity analyses.
Synopsis This subject covers the objectives and structure of business plans, identification of issues, data collection areas, capital and recurrent costs, profit margins, pricing scenarios, sensitivity analyses. Application of business plans to several diverse products or services. These issues are examined through case study analysis.
Assessment Assignment: 100%
Prescribed texts
To be advised
Back to the Art and Design Handbook, 1998
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Last updated
Fri Mar 27 16:49:04 EST 1998