Course code: 0505 or 0943 or 1002
Course director: Mr Mike Shaw
This course comprises eight subjects including a minor thesis and is designed for middle managers intending to become marketing directors and for marketing directors who recognise the need in their present job to substantially improve their professional expertise and effectiveness.
The course aims to provide students with a comprehensive, intellectually demanding and up-to-date understanding of business concepts. It also aims to improve participants current work performance and enable them to direct a complete marketing operation at the corporate level.
On completion of the course students should:
Applicants need to have completed, with an average grade of credit or above, either an honours degree in the discipline, or the Graduate Diploma in Marketing, or an equivalent qualification from a recognised tertiary institution.
The course is taught using lectures, seminars and cases with the lecturer acting as a discussion facilitator and candidates providing a significant part of the input.
Candidates are expected to prepare thoroughly for each class. Up to twelve hours reading each week in addition to the time spent in class is normally required.
Since the course is a highly practical one in which candidates are expected to apply theory to practice, particularly in their own organisations, part of the discussion will involve an evaluation of the applicability of theory to practice and as well as the creation of theory from practice.
The ability to communicate concisely and precisely on paper and verbally is important. Each subject is continuously assessed in terms of the preparation and presentation of views, analyses and papers during class. In some subjects, this assessment is supplemented by end-of-semester examinations.
The Master of Marketing is normally completed in two semesters of full-time study or four semesters of part-time study.
This course is offered on-campus at the Caulfield campus.
No credit for work done previously is available in this masters degree.
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