Graduate Diploma in Marketing GradDipMktg

• Important information
• General
• Course objectives
• Entrance requirements
• Fees
• Duration
• Mode of offering
• Credit for work done previously
• Course structure
  • Year one (Part-time)
  • Year two
• Progression to further studies

Important information

Course code: 0511 or 0942 or 1000

Course director: Mr Ian Walker

General

The aim of this course is to provide candidates, from a range of business and non-business backgrounds, with an in depth understanding of marketing and marketing management. The course involves an examination of the marketing function and recognition of the various marketing decision tools available so as to develop marketing, management, analytical and decision-making skills.

The course is designed principally for diplomates and graduates who have undertaken tertiary-level study in an area other than marketing.

Course objectives

On completion of the course students should:

• have a theoretical and applied understanding of marketing and its application in business and non-business environments;
• have an understanding of marketing management theory and associated analytical techniques and decision-making skills;
• be able to understand and interpret major financial and management reports;
• be able to identify marketing management problems and apply marketing concepts, theories and techniques to the management of those problems.

Entrance requirements

Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus at least three years relevant employment experience, or an executive certificate from this faculty with an average grade of credit or above.

Fees

This is a fee-paying course. Candidates should consult the Syme Department of Marketing as to the 1997 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Diploma in Marketing is normally completed in two semesters of full-time study or four semesters of part-time study.

Mode of offering

Classes are offered on-campus at the Caulfield campus.

Credit for work done previously

Candidates may be eligible for a maximum of four credit exemptions for subjects considered to be the equivalent of particular subjects in the course of study. Please refer to the course director for further details.

Course structure

Year one (Part-time)

First semester

• MKT9160 Marketing theory and practice
• MKT9110 Theory and process of buyer behaviour

• MKT9120 Marketing research and forecasting
• ACC9800 Marketing financial control

Year two

First semester

• MKT9261 Marketing communication strategies
• MKT9361 Marketing decision systems

• MKT9251 Case studies in strategy

• MKT9271 Product management and planning
• MKT5281 Sales management
• MKT9810 Management of retail enterprises
• MKT5630 Services marketing
• MKT4633 Advanced marketing research analysis
• MKT9441 Marketing in foreign environments
• MKT5381 Business marketing
• MKT9660 Relationship marketing and service quality management
• MKT9830 International retailing

An additional course requirement is that candidates who have not successfully completed a tertiary level statistics subject, must enrol in and successfully complete, the `Statistics for marketers' bridging course offered by the Department of Marketing. This additional subject is normally attempted at the end of first semester, prior to the commencement of second semester. Furthermore all candidates may be required to sit for a preliminary statistics test to determine their current level of statistical knowledge.

Progression to further studies

Students who successfully complete the Graduate Diploma in Marketing with an average grade of credit or above may apply for admission to the Master of Marketing.

Published by Monash University, Clayton, Victoria 3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996