Graduate Certificate in Marketing GradCertMktg

• Important information
• General
• Course objectives
• Entrance requirements
• Fees
• Duration
• Mode of offering
• Credit for work done previously
• Course structure
  • Year one (part-time)
• Progression to further studies

Important information

Course code: To be advised

Course director: Mr Ian Walker

General

The aim of the Graduate Certificate in Marketing is to provide candidates with an undergraduate degree in an area other than marketing, but with significant experience from a range of business and non-business backgrounds, an avenue to obtain or upgrade marketing knowledge and skills at the graduate level. The course involves a detailed introduction to the marketing function and the opportunity for candidates to select subjects of particular interest to their own specific needs. This course may be used to provide graduate study in marketing or to articulate into the Graduate Diploma in Marketing and other graduate business courses.

Course objectives

The objectives of the program are to provide an integrated, graduate level introductory course in marketing for graduates in disciplines other than marketing who have appropriate business experience and responsibility. On completion, successful candidates should:

• have an understanding of the theoretical principles upon which the practice of marketing is based and be able to apply these principles in analysing a range of marketing, strategic marketing and marketing management-related problems
• be familiar with the applied and analytical tools used by marketers and apply these to the formulation of alternative marketing actions through critical analysis of cases and examples from the students experience
• develop an understanding of specialist areas of marketing, appropriate to the student's needs, and how marketing decisions will impact on those areas as well as being able to identify marketing decisions most appropriate for a particular situation
• demonstrate an understanding of current marketing issues and the ongoing evolution of marketing in the business environment.

Entrance requirements

Applicants require a pass degree or equivalent qualification from a recognised tertiary institution plus a minimum of three years relevant employment experience. Applicants without a first degree who have a minimum of six years appropriate employment experience should refer to the section on executive certificates.

Fees

This is a fee-paying course. Candidates should consult the Department of Management as to the 1997 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Certificate in Marketing is normally completed in one semester of full-time study or two semesters of part-time study.

Mode of offering

Classes are offered on-campus at the Caulfield campus.

Credit for work done previously

Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be the equivalent of particular requirements in the course of study. Please refer to the course director for further details.

Course structure

Year one (part-time)

First semester

Core subjects (6 credit points each):

• MKT9160 Marketing theory and practice
• MKT9110 Theory and process of buyer behaviour

Plus 2 subjects from (6 credit points each)*:

• MKT9120 Marketing research and forecasting
• ACC9800 Marketing financial control
• MKT9361 Marketing decision systems
• MKT9261 Marketing communication strategies
• MKT5271 Product management and planning
• MKT5251 Case studies in strategy

• MKT5271 Product management and planning
• MKT5281 Sales management
• DEK9810 Management of retail enterprises
• MKT5630 Services marketing
• MKT4331 Advanced marketing research analysis
• MKT9441 Marketing in foreign environments
• MKT5381 Business marketing
• MKT9660 Relationship marketing and service quality management
• DEK9830 International retailing
• DEK9820 Issues in retail technology

^* Students must have the appropriate prerequisites.

Progression to further studies

Students who successfully complete the Graduate Certificate in Marketing may apply for admission to the Graduate Diploma in Marketing.

Published by Monash University, Clayton, Victoria 3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996