Field project
Mr George Spanos
6 points
* No formal classes
* First semester
* Caulfield,
in-house
* Prerequisite: MKT9521
Objectives On completion of this subject students should be able to demonstrate the ability to conduct a detailed analysis of a relevant issue in international marketing.
Synopsis Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.
Assessment Assignment (9000 words) 90%
* Study proposal: 10%
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