International marketing policy and strategy
Mr David Watson
6 points
* One 3-hour class per week
* First semester
*
Caulfield, in-house
* Prerequisites: MKT9500 and MKT9510
Objectives On completion of this subject students should be familiar with the forces driving internationalisation and with the strategies available to organisations as they seek to internationalise.
Synopsis In this subject we review strategic options facing international companies and review the techniques for implementing, controlling and evaluating attempts to establish the company internationally. The subject employs case studies to demonstrate the practical problems and issues to be addressed by companies seeking to maintain a presence in the international environment.
Assessment Two assignments (4000 words): 40%
* Weekly test/class
participation: 10%
* Presentation: 10%
* Examination (2 hours): 40%
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