Marketing in foreign environments
Mr David Watson
6 points
* One 3-hour class per week
* First semester
*
Caulfield, in-house
* Prerequisite: MKT9160
Objectives On completion of this subject students will be able to identify and evaluate and operationalise international marketing opportunities.
Synopsis Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure. Case work will be used where appropriate.
Assessment Seminar paper (2000 words): 20%
* Major project (3500
words): 35%
* Participation 10%)
* Examination (2 hours): 35%
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