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MKT9341

Agribusiness policy and strategy

Professor Bill Schroder

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* Peninsula
* Prerequisites: MKT9740 and MKT9770

Objectives On completion of his subject, students should understand the theory and practice of the development and implementation of agricultural policies; understand the various interfaces between government and agribusiness; be aware of the major political, technological and environmental, issues facing agribusiness in Australia and other countries; appreciate advanced concepts of business strategy and their implications for agribusiness firms.

Synopsis Topics include objectives and implementation of agricultural policies in Australia and other countries; theories of the policy-making process; agribusiness organisations and the role of government; technological change and environmental issues.

Assessment Case studies: 25%
* Seminar presentation: 30%
* Assignment (3000 words): 45%


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