Agribusiness planning
Dr Lawrie Dooley
6 points
* One week block
* Second semester
* Peninsula
*
Prerequisite: MKT9770
Objectives On completion of this subject, students should be aware of the nature and benefits of planning; have a detailed knowledge of alternative types of business plans; be able to research and prepare strategic and marketing plans; be aware of the issues involved in the implementation of plans and monitoring of the implementation process; write and present plans in a form acceptable to business clients.
Synopsis Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.
Assessment Case studies: 25%
* Seminar presentation: 25%
*
Assignment : (5000 words): 50%
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