Tourism marketing
Ms Janine Hendry
6 points
* One 2- hour lecture and one 1-hour tutorial per week/3-day +
2-day mode
* First, second semester
* Berwick
Objectives On completion of this subject students should be able to undertake a marketing analysis of a tourism organisation, develop marketing strategy for tourism organisations, undertake environmental analysis for the tourism industry, develop service quality constructs for the tourism industry and implement customer service strategies in tourism organisations.
Synopsis An in depth analysis of the marketing techniques that can be applied to the tourism sector.
Assessment Major assignment (3000 words) - syndicate: 30%
* Minor
assignment (2000 words): 20%
* Examination (2 hours): 50%
* The
examination must be passed in order to pass the subject
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