Introduction to agribusiness
Professor Bill Schroder
6 points
* One 3-hour class per week
* First semester
Peninsula
Objectives On completion of this subject students should be aware of the industries that comprise the agribusiness system; understand the linkages between these industries; appreciate the main issues faced by managers in the agribusiness sector.
Synopsis An introduction to the agribusiness system as a whole and an understanding of the linkages between the components of the system. Statistical description of the agribusiness sector; the organisation of the agribusiness channel; power relationships in the channel and an in-depth look at the production, processing and marketing of a selection of food and fibre products. Case studies are used to apply the ideas learnt in the core business subjects to agribusiness organisations.
Assessment Three assignments (2400 words): 24%
* Management game:
10%
* Short tests: 10%
* Participation: 6%
* Examination (3 hours):
50%
Recommended texts
Berleien J and Woolverton M Agribusiness marketing: A management perspective Prentice-Hall, 1991
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |