units

VCO3403

Faculty of Art, Design and Architecture

18 September 2017 22 December 2024

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This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Art, Design and Architecture

Organisational Unit

Department of Design

Offered

Not offered in 2016

Synopsis

Building upon the skills and knowledge acquired in VCO2402 students undertake hypothetical briefs interspersed with actual briefs from advertising representatives. These projects involve press, print, signage and television applications. In addition to facilitating the development of individual skills and advertising abilities, the projects also assist students' to develop as a vital and contributing member of a creative team. Collaborative projects, tours and seminars provide students with the opportunity to engage productively with the advertising industry.

Outcomes

On successful completion of this subject, students should:

  1. demonstrate competence in conceptualising, visualising, copy writing and art direction in the context of advertising
  2. understand and implement research analysis, problem solving, creative teamwork and brief compliance understand the roles and responsibilities of advertising in society as well as the operations and creative structures of advertising agencies
  3. possess reasoned opinions concerning the ethical calibre of a wide range of historical and contemporary examples of advertising
  4. be able to defend - on moral, economic and ecological grounds - the kind of advertisng which they are attempting.

Assessment

Major projects: 60%. Minor projects: 40%

Workload requirements

12 hours per week including: 4 hours and 8 independent study hours per week

See also Unit timetable information

Chief examiner(s)

Mr Gene Bawden

Prerequisites

VCO2402 and OHS1000

Prohibitions

VCO2401