MKX5931 - International dimensions of electronic business

The aim of this unit is to provide international business students with basic knowledge and understanding of electronic business. This includes mechanism, infrastructure and tools of electronic business, retailing in electronic business, electronic learning, collaborative commerce, business to business electronic procurement, mobile electronic business, social commerce, marketing and advertising in electronic business, electronic business security and fraud protection, electronic business payment systems, electronic business strategies and globalization, and electronic business regulatory, ethical and social environments. Students are to analyse electronic business needs of consumers and businesses across the globe, and use the knowledge acquired in this unit to develop innovative e-business models to improve international business effectiveness and/or increase efficiency. In particular, emphasis will be placed on critical analysis and insights gained from electronic business literature, case studies, project works to solve the strategic problems of leveraging electronic business in international environment.