This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

MKX4080 - Advanced business research methods

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Associate Professor Yelena Tsarenko

Offered

Caulfield

First semester 2016 (On-campus split block of classes)

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. This unit will focus on the development of research proposal, research model, data analysis and interpretation of results.

Outcomes

The learning goals associated with this unit are to:

develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
provide an understanding and appreciation of quantitative research techniques
provide an understanding of how to conduct data analysis
develop a comprehensive research report
develop a capability of communicating research findings.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)